Creating Class Funnels on Outschool
I’ve often heard marketing managers and marketing gurus discuss “marketing funnels” or “sales funnels” in the operations of their businesses.
Many Outschool teachers have adapted this idea, creating “class funnels” in which students are moved from one class to another.
After a year of teaching on Outschool, my conclusion has been that it is not necessarily a “sales funnel” but more like a web of complimentary classes.
Here’s tips on how to use Flex, Multi-Day, Ongoing, and One-time classes to create a healthy program of classes that keep families engaged and coming back for more learning.
Create multiple one-time classes that cover simple, introductory concepts.
Make these classes fun and jam pack them with engaging activities. Create a class outline and follow it every class. Provide the class outline ahead of time so that families can know what to expect and review after class.
Teach these one-time classes for a few weeks and observe what needs to be changed. Choose your most popular one-time class to turn into…
… an on-going version of this class.
Plan 10-15 lessons around this topic. Keep your lessons simple so that new students can jump in. Enhance your ongoing classes with simple lessons, games, videos, and questions for the students.
I like to offer larger sized ongoing classes (up to 10 learners). And then for more individualized attention and feedback I create…
… a multi-day version of this class as a smaller group.
This allows students who are more passionate about the subject to spend more time with me and other dedicated students. I love to teach these classes, because the students are very interested in the topic and have already put a lot of work in before reaching these smaller groups.
A student could also enter these multi-day classes as a brand new student and still enjoy the smaller class size.
4. Complementary classes
I then brainstormed two types of complementary classes that can bring together all of my existing students: an “event” class (once every few months), and a summer camp class (that only happens over summer months).
5. Flex classes
Flex classes are a great option for me to provide learning opportunities for students who are not able to afford my higher priced live classes.
Create a web of complimentary courses that develop into a strong program that is focused your area of expertise.
To follow up, I’d recommend reading “This Is Marketing” by Seth Godin.
I hope you found these tips helpful! Feel free to send questions and comments and happy teaching!